Categorized | Steve Martin

Farewell To Carlsberg

Bring back Candy?

Bring back Candy?

It’s appears that the BPL’s longest shirt sponsorship is coming to an end. Danish brewer Carlsberg has been on the front of Liverpool’s shirt since 1992, but with the brewer reaching an agreement with the English FA to bankroll the FA Cup (4 years for £50m), it appears the relationship has come to an end. While sponsorship deals are hard to find in today’s economy, Liverpool shouldn’t have trouble finding a new one. And besides, it might be a good change for the Reds—they haven’t won the Premier League since they had Candy as a backer.

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