Categorized | Steve Martin

What’s This Shirt Worth?


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schalke04shirt2Now that Manchester United has secured the richest shirt sponsorship known to mankind, we thought that we would give you the most lucrative shirt sponsorships in the world. There aren’t many surprises, but we thought it was interesting nonetheless.

Second on the rich list is recent title holder, Bayern München.  They receive £17m a year from telecom giant T-Home, but apparently it’s still not enough to keep Franck Ribery.

Next up is Spanish runners-up Real Madrid. They’re deal is with Bwin. The Austrian-based gaming company shells out £15m a year for the right to be shown during a Champions League quarter-final loss.

Bwin is also the shirt sponsor of AC Milan. But the company apparently thinks their shirts aren’t worth as much as Madrid’s and only pays Milan £10.22m. Of course if David Beckham plays all of next season, who knows how much more Milan could squeeze out of them.

Lord knows they don’t need the money, but Chelsea is next on the list with a £10m deal with Korean electronics giant Samsung. If any club should donate their shirt space to charity, don’t you think it should be Chelsea?

Who knows why or how it happened but next on the rich list is Schalke 04. Finishing in eight-place in the Bundesliga this year isn’t stopping them from making £10m from Russian natural gas company Gazprom.

It’s a fact that Liverpool collects £8m from long time sponsor Carlsberg. Yet another reason why, I’m sure Rafa Benitez will tell you, that Liverpool can’t monetarily compete with the other ‘big four’ of the BPL.

Another team that doesn’t need the sponsorship money, Manchester City, just signed an £8m deal with Abu Dhabi-based airline Etihad. I’m sure their billionaire sheik owner had nothing to do with this deal.

And finally, a shout out to newly crowned European champions Barcelona. Not only does the club wear children’s charity UNICEF on their chest, they pay UNICEF £1.5m a year to do so. Now that’s a fantastic shirt deal.

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