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Adidas Barbershop Artwork


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To celebrate the Confederations Cup being played in South Africa for the first time, Adidas has created a series of ‘barbershop’ artwork that honors Kaka, Lionel Messi, Steven Gerrard and hometown hero Steven Pinaar. In Africa, to have a haircut named after you, such as the ‘Denzel,’ is one of the highest honors one can receive. The name of the campaign is Kopanya, a South African word that means together. The Confederations Cup begins on June 14 with the final to be played on June 28. The countries competing are Brazil, Spain, Italy, South Africa, Egypt, Iraq, New Zealand and the United States.

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