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More Marketing Madness


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It's all about the boots.

It's all about the boots.

In times gone by, a second leg all-or-nothing Champions League clash between massive clubs such as Manchester United and Inter Milan would be an event all its own. But in today’s world, it’s an excuse for Nike marketing executives to introduce their latest boot—the Nike Mercurial Vapor Superfly. I truly hope the match provides more talking points than Ronaldo and Ibrahimovic’s new boots.

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